Splitting Hairs: Conspiracy, ideology, and fact

The conspiracy theory makes for an amazing blog post because it hits all the check boxes; provocative title, fascinating information, a revelation about how the world works. This is the type of content that gets readers engaged and angry, even better if you can condense it in a .gif so your friends and family can share on Facebook. They will say, wow, here is a writer who has uncovered some dark secret, some perverse revelation about how our society really works. Next we stop to ask a very basic question, “If all this is true, why isn’t anyone talking about this?” And we get an unashamed ideological response every time. Without missing a beat we will be told that yes, the governing mechanism for a worldwide network of scientists claiming the earth is round is the same as that for why airlines are supposedly dumping chemicals into our air. Rational self-interest my friends. “It’s all about money.”